This page is part of a global project to create a better online reviews system. If you want to know more or give your feedback, write at [email protected] and we’ll grab a beer ;)
No review can sometimes be as bad as a negative review. Studies $^1$ have shown that people often avoid leaving a review after a poor experience. This may be due to feeling bad about it, fear of retaliation, or other reasons.
Regardless of whether the customer had a good or bad experience, if they don't leave a review, their experience isn't reflected in the average rating, meaning it’s not representative of all customers.
But can we expect everyone to leave a review?
<aside> 💡 Exploration
$^1$ "Vocal Minority and Silent Majority: How Do Online Ratings Reflect Population Perceptions of Quality", Gao et al., 2015
https://tally.so/embed/wkZb11?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1&page_name=no_review_is_review