This page is part of a global project to create a better online reviews system. If you want to know more or give your feedback, write at [email protected] and we’ll grab a beer ;)
You probably share this experience: every time you buy something, subscribe to a new service, or use customer support, you get a notification within minutes or the next day asking for a review. We’re constantly asked to rate everything. I checked my inbox and found no less than 19 feedback or review requests in the past seven days.
These requests are invasive, flooding the user’s inbox or spamming them with pop-up windows. People have become so accustomed to this that they often ignore the emails and close the pop-ups without a second thought.
It's not just about lacking time anymore—most users ignore requests almost reflexively.
This leads to massive user fatigue: the more businesses ask for reviews, the more likely users are to ignore future requests. As a result, the entire system suffers.
Businesses continue to send these requests and reminders precisely because the response rate is low (around 5% in the best cases). Despite this, companies persist because it’s crucial for them to get as many reviews as possible (see “Why Do Businesses Need Online Reviews” and “Number of Reviews”). They prefer to inundate customers rather than rethink their approach.
<aside> 💡 Exploration
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